About
Our story
Avenir Pathways is informed by first-hand research into the experiences of professionals navigating redundancy across the UK, spanning sectors including media, tech, and professional services.
While our pilot programmes are delivered in London, the challenge we are addressing and the model we are building is UK-wide.
Through our work helping organisations build more inclusive, future-ready cultures, we kept seeing the same pattern: the structures were being fixed, but the people inside them were left to navigate the psychological and professional fallout of change alone.
We realised that a top‑down consultancy, however thoughtful, was not enough. It could redesign culture and strategy, but it could not, on its own, give an individual who had just been made redundant the confidence, skills and community they needed to move forward.
Our belief
The world of work is changing fast, and people are being left behind more than ever before.
Redundancy now shows up as a predictable moment in many careers, but the support around people has yet to catch up.
We believe everyone deserves a fair reset, regardless of their savings, connections or confidence. Redundancy should be the start of a new chapter, and identity should come through it stronger.
Our mission
we help people reset with clarity, confidence and capability, and re-enter the workforce stronger than they left it.
Because underrepresented communities are disproportionately affected by redundancy and underemployment, we commit that at least 51% of participants across our programmes will be from underrepresented groups.
We design our outreach, selection and partnerships to make that mission real.
Our approach: Reset. Re‑equip. Reboot.
Everything we build follows the same principle: meet people where they are, equip them for where work is going, and make sure they leave with something they can act on.
Reset – identity, confidence and direction.
We create psychologically safe spaces where people can process change, rediscover strengths and rewrite their career story.
Re‑equip – skills, AI readiness and the future of work.
We focus on practical, hands‑on learning in AI, digital tools and transferable skills that employers need now and next.
Reboot – practical tools to re‑enter the workforce.
Practical tools to move forward We make sure everything we teach translates into action, from sharper professional profiles to clearer career plans.
What makes us different
- Grounded in behavioural science and human-led design.
- Built specifically for the “messy middle” of the career ladder.
- Focused on AI and the future of work, because today’s vacancies are tomorrow’s obsolete roles.
- Designed with inclusion at the core, from day one.
Our team
Avenir Pathways is led by a team with deep experience in social impact, future‑of‑work strategy and inclusive leadership.
Dinah Williams (She/Her)
Founder & CEO
Dinah is a Future of Work Strategist & Behavioural Science Lead. Architect of the Avenir Ecosystem. She founded Avenir Pathways to close the mid‑career support gap for people most at risk of being left behind by redundancy and AI‑driven change, and brings experience spanning global organisations, creative industries and social innovation.
Toren Williams (She/Her)
Social Impact & Insights Manager
Toren leads our impact strategy, partnerships and learning agenda. Toren ensures Avenir’s programmes are grounded in evidence, designed with equity in mind and measured against clear outcomes for participants, employers and funders. Toren’s background spans social impact, research and programme design focused on inclusion and workforce resilience.
Our board
Our board provides governance, strategic challenge and lived experience from across media, professional services, and social impact.
Audrey Lartey (She/Her)
Board Member, Strategy, Equity & Technology
Audrey is an independent non‑executive director and strategic marketing advisor who brings systems‑level insight into how technology and leadership decisions shape progression, equity and opportunity at work.
Ella McWilliam (She/Her)
Board Member, PR, Brand & Community
Ella is a Co‑Founder and Co‑CEO of Full Fat, a multi‑award‑winning culture communications agency, and brings deep expertise in culture‑first PR, brand building and inclusive community‑led storytelling.
Hannah Kayi Mason (She/Her)
Board Member, Governance & Social Impact
Hannah is the CEO of InCommon, an NED of Creative United and was the Chair of the Board of West Yorkshire Print Workshop. She has over 20 years’ experience in the arts, media and social business sectors. Prior to joining InCommon she was the Head of Social Entrepreneur Support at UnLtd, where she managed a £2m+ portfolio of awards.